We help you develop your business
through positive interaction
with other cultures

Sound Reasons for a Multicultural Approach

A well known School of Management proposes a program « delivering a passport for crossing borders and cultures in business ». This universal approach recommends the implementation of  matrix organizations, which are supposed to be the ideal « master keys » of International Executives, enabling a corporation to be at the same time « global and local ».

In reality matrix organizations are far from working smoothly, because they do not assist people in understanding and reacting according to the other national cultures and preferences.

We do not mean that matrix organizations are bad. We mean that you must take cultural differences into account in order to successfully implement them. First one must learn about these cultural differences.

In order to do so, some sociologists have tried to categorize cultures using criteria. Americans, for instance, are described as "individualistic" people, while Russians would be "collectivist."
In reality, those who have managed Americans know they also 'give their best' when they work in teams, while Russians can also emphasize individual performance (Stakhanovism)!

We do believe that a culture is a complex "whole in itself", resulting from centuries of history, and that it should not be over simplified through categorization.

Working Together to Understand People

In order to successfully manage an international project, it is vital to be aware of the local values, know the socio-professional behaviors and be able to positively adapt. Ideally, one should read books about the history of the other country, visit art museums, learn the language, observe how children are educated, etc ...This will enable insight, a "map" of the culture to be discovered. TransNations has done that and can share expertise of cultures with your organization, help you realize and predict characteristics of the "other" culture, and help your organization to be more effective in getting things done in another country.

Trust individuals

When multicultural teams are educated about their differences, respect is generated for the foreigners; and respect is the door opener to cooperation.

This is a good beginning though respect is in itself not enough.

Individuals also need to realize how they can efficiently perform as a team. For this, we deliver world class custom designed team-based experiential programs. Not only are differences shared, talents are revealed: Tim is not only "American" anymore, but the fellow who has shown strong organizational skills. Sergey (Russian) is seen as the creative colleague who can quickly find a successful idea!

This cultural education + team building generates a common discipline and understanding, which is much more effective than standard supranational tools.

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Pascal Monpetit, guest-speaker listed by MINDS